IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?

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FROM MERE MEHBOOB TO FEVICOL

Bollywood’s amazing lyrics story down the decades - Monojit Lahiri lays it on the line.

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GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

MYTHWOMAN

Move over Amish. With the innovatively titled ‘Sati Series’, Koral Dasgupta is providing a much-welcome lens through which to look ...

Deepika, Madhuri, Alia, Vidya, Shefali – Women-centric films explode!

Will the recent whammos unleashed from these female big-hitters trigger more of the same? Monojit Lahiri attempts a checkout.&...

Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

‘Having a blast’ is a very ordinary thing to do!

How often have we all said, “Hey, let’s have a blast”, or, “What a blast we had last night”, writes Vinta...